SEO ( Search Engine Optimization)

Overview

UCPBA is dedicated to supporting a range of initiatives within the Ukrainian community in Calgary, which includes fundraising activities and collaboration with other organizations in their efforts to provide assistance to Ukraine and its citizens, wherever they may be located.

Members of the UCPBA Executive and Board of Directors hold positions on the executive, boards, or advisory committees of several other Ukrainian-Canadian organizations, contributing their leadership skills to these groups. We also spearhead our own initiatives, such as organizing large-scale events open to the wider community, with the intention of raising funds for Ukrainian causes.

UCPBA Calgary has a history of using available funds to bolster the Calgary Ukrainian community, offering grants and scholarships to cultural, educational, and student groups. We also manage funds entrusted to us by entities like the Alberta Gaming, Liquor, and Cannabis Agency, the Taras Shevchenko Foundation, among others.

We ensure these funds are managed effectively, adhering to the guidelines set by the grantors. We will continue to provide updates about these activities through our website and Facebook page.

At UCPBA, we believe that our greatest asset and resource is you, our members. In these crucial times, we look forward to deepening our cooperation with all of you to aid Ukraine and its people.

Outcomes

4x

Growth in e-commerce in 3 months

900

Backlinks from 600

160%

Increase in organic traffic in 2023

01.

Keyword Research

Keyword research for SEO is the process of finding and analyzing words and phrases that potential customers are likely to use in search engines when looking for information related to a website or product. By doing keyword research, SEO professionals can target specific terms that have higher search volumes, as well as ensure they are targeting the most relevant terms in order to drive more organic traffic to their website. Keyword research involves finding and understanding which terms people are searching for, what the competition looks like for those terms, and choosing terms that have the potential to generate more visits.

• SEO professionals should also keep an eye on trends in keyword searches, so they can adjust SEO strategies accordingly.
• SEO keyword research helps SEO professionals create content that is tailored to their target audience, and helps drive organic traffic to their website.

02.

On-Page SEO

On-Page SEO is the process of optimizing a website for better rankings on search engines. This includes researching and choosing keywords related to the website’s content, then using those words in the titles, headings, and text of the webpages. Additionally, On-Page SEO involves optimizing the meta descriptions and URLs to ensure they accurately reflect the content on the page.

Other elements of On-Page SEO include ensuring site structure is optimized for search engine bots, including appropriate internal linking, and using heading tags (H1-H6) appropriately. All of these efforts help improve a website’s ranking on search engine result pages (SERPs). With the right SEO strategy, a website can become highly visible and attract more visitors.

At its core, SEO is about providing users with the best possible experience when they visit your website. By taking the time to research keywords and use them effectively in your webpages, you can ensure that people will find your site when they search for topics related to your business. SEO is a time-consuming and ever-changing process, but it can provide tremendous benefits in terms of boosting visibility and traffic to your website.

03.

Off-Page SEO

Off-Page SEO is how websites get noticed on the internet. It involves things like link building, social media marketing, and getting other websites to link back to yours. It also includes doing research on keywords so that your website will show up better in search engine results. All of these activities are important in helping your website get noticed and ranking higher in search engines.

Off-Page SEO is sometimes also called “Link Building” or “Search Engine Optimization”. Link building is the process of getting other websites to link back to your website. This can be done by submitting articles to article directories, guest blogging, or participating in forums. Social media marketing is another way of getting noticed on the internet and involves creating content that’s shareable and engaging.

Doing keyword research can also help you optimize your website for SEO purposes. Keyword research helps you find out what people are searching for related to your niche and will help you create content that is SEO friendly. By optimizing your website for SEO, you’ll have a better chance of ranking higher in search engine results pages (SERPs).

In conclusion, Off-Page SEO is an important part of SEO and involves activities such as link building, social media marketing, and keyword research.