Excel Trailers

Excel Trailers had strong inventory but struggled online — limited search visibility, no local landing pages, and underperforming ads. We stepped in with targeted SEO, local pages, and a smart Google Ads strategy. Within months, they outranked giants like ATCO, hit top 3 map rankings, and saw a sharp increase in qualified leads.

Web Design: 66% More Qualified Leads from Website.

Leads: Calls and form submissions jumped by 66%.

SEO: Top 3 Google Rankings for 10+ Trailer-Related Keywords.

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Real Customer Experiences

Can a Local Business Outrank ATCO? Excel Trailers Just Proved It

When Excel Trailers came to us, they had a decent website — but it wasn’t built to win in search. They lacked local relevance, had no optimized landing pages for different trailer types, and weren’t appearing in the map pack or organic results.

We didn’t rebuild the entire site. Instead, we made smart technical and content adjustments, cleaned up the structure, and created high-value local pages for key search terms. Then we ran semantic keyword research to target real buying intent and launched ads to drive leads while SEO ramped up.

“We didn’t expect to outrank companies like ATCO — but after the changes, we started seeing real traction. People were calling, coming to the shop, and asking about trailers they found online.”  — Excel Trailers Team

FULL SEO:
We performed advanced semantic keyword research and built local SEO pages around high-value commercial terms like “office trailers Calgary,” “Wheeled Office Trailer,” and “Skidded Office Trailer.” By optimizing metadata, improving internal linking, and targeting niche variations, we helped Excel outrank industry leaders like ATCO in both organic and map listings.
WEB DESIGN (OPTIMIZATION):
Rather than rebuilding the entire site, we focused on high-impact UX and performance updates — enhancing mobile experience, improving speed, and restructuring pages. We also added conversion-ready landing pages to target searches specifically related to office and skidded trailer solutions.
GOOGLE ADS:
Our Google Ads strategy targeted high-commercial-intent queries like “Wheeled Office Trailer Calgary” and “Skidded Office Trailer rentals” with precise ad copy and landing page alignment. The result: a 43% drop in cost-per-lead and a significant uptick in quote requests and trailer showroom traffic.
What makes our sites work

Search “office trailers calgary”

When potential customers search “office trailers Calgary,” they’re not just browsing — they’re looking to rent or buy immediately. That’s why dominating this keyword is critical for lead generation.
For Excel Trailers, we made sure they showed up at the top of Google — both in the map pack and organic results. By creating dedicated landing pages for Wheeled Office Trailers and Skidded Office Trailers, optimizing for local intent, and running targeted ads, we captured high-converting traffic and outranked national brands like ATCO.
Now, when someone searches “office trailers Calgary,” Excel Trailers is front and center — and getting the call.

Ranking #1 for many Keywords

Excel Trailers is now ranking #1 on Google for some of the most competitive and high-intent commercial trailer searches in Alberta.
Thanks to focused SEO and strategic landing pages, they’re dominating searches like:

“construction trailer rental”
“used office trailers for sale Alberta”
“flatbed trailer width”
“used mobile office trailer for sale”
“excel trailers”

Outranking even national suppliers, Excel now sits at Position #1 for over a dozen keywords — and continues to climb for more. This is what happens when semantic SEO, local targeting, and conversion-focused strategy come together. More visibility. More clicks. More leads.

Still Got Questions?

We understand that choosing a marketing agency is tough. Check out this video for answers to our most frequently asked questions. We want to be your partner for your home service marketing efforts. But more importantly, we want to help you evolve.

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Contact US TO SET UP A BRIEF INTRO CALL!

Let’s chat about how partnering with a specialized agency like Kobzza can help you generate more quality leads. Just a heads-up — we’re the #1 agency for home service businesses, but we don’t compete on price. We compete on results.

Give Us a Call: (877) 781-0472

Send Us a Message: info@kobzza.com

Visit Our Office: 3553 31 St NW, Calgary, AB T2L 2K7

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Why Choose a Marketing Partner That Specializes in Home Services?

You’re the expert in your trade — and we’re experts in helping businesses like yours grow online. At KOBZZA, we work exclusively with home service companies, so every strategy, design, and detail is built with your industry in mind. We know what drives leads, builds trust, and delivers a real return on your investment.

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WATERPROOFING & TORONTO SEO
- 3.8K organic keywords
- 49 AI search mentions
- Strong Google Maps visibility for waterproofing searches
15.3K

Monthly Organic Search Traffic
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COUNSELLING CLINIC & CALGARY
- Improved visibility for “psychologist Calgary” and related counselling keywords
- Optimized service pages, meta titles, descriptions, internal links, and on-page SEO
+380%

Increase in Local Search Visibility
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TIRE SHOP & CALGARY SEO
- 2,300+ organic keywords
- Around 10,000 monthly organic visits
- Top rankings against national tire brands
#1

Rankings for High-Value Calgary Tire Searches
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MOVING COMPANY & VANCOUVER
- 4× increase in phone call inquiries
- Top rankings for “Vancouver movers” and related local keywords
112.98%

Increase in Qualified Organic Leads YoY
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ASBESTOS REMOVAL & ABATEMENT
- 62+ Keywords Ranked on Page One Including #1 Rankings in Google Map Pack
- 30+ Monthly Leads On a $1,000 Google Ads Budget
118.4%

Increase in Qualified Organic Leads YoY
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GUTTER GUARDS
- 142% Increase in Qualified Organic Leads
- 472% Growth in Total Keyword Rankings
92.98%

Increase in Qualified Organic Leads YoY
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PSYCHOLOGY
- 380% Increase in Local Search Visibility
- 5x Increase in Organic Web Traffic
62.58%

Increase in Qualified Organic Leads YoY
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RENTAL & SALES
- 4x More Phone Call Inquiries
- 210% More Form Submissions Year Over Year
122.98%

Increase in Qualified Organic Leads YoY
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WINDOWS & DOORS
- 340% Increase in Map Pack Rankings
- 350% Increase in Service Area Calls
3m

6x Return on Paid Search Investment
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EVENTS
- 275% Increase in Google My Business Views
- 62% Decrease in Cost Per Qualified Lead
1.6m

9x Return on Advertising Spend
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APPLIANCE REPAIR
- 58% Lower Cost Per Lead
- 312% Increase in Website Conversions
2.5m

7x Return on Investment

Ready to take the leap?

“We know what it takes to help get home service businesses more leads with Google. Even if we’re not the right fit, we’ll get you where you need to go.”