5 Characteristics of a Great Business Logo Design

1. Simple

When crafting a logo, it’s essential to keep things simple. Detailed artwork and complicated designs may not always communicate the values of your business in an effective way; often just using your business name or initials along with one uncomplicated design element is enough to capture the spirit of who you are. But don’t forget that “simple” doesn’t mean dull—even minimal logos can still be powerful and inspiring!

The Olympic logo is a remarkable example of the power of simplicity. Five circles, each in its own color — what could be easier? But these interlocking rings also demonstrate how different elements can come together to form something unified and greater than individual parts – exemplifying the spirit behind global athletics!

2. Attractive & Professional

To ensure your business builds trust with potential customers, you’ll want a logo that looks attractive and professional. Rather than just settling for artwork drawn by family members – no matter how talented they may be – invest in an up-to-date design created using current practices to create something both pleasing and memorable. In the end it will be worth the effort!

Shell’s iconic logo has undergone a major facelift since it was first created in 1900. Initially, its hand-drawn aesthetic may have been acceptable at the time; however, today’s digitally savvy consumers demand more attention to detail and modernity. The contemporary iteration of Shell’s symbol is perfectly poised for these digital viewers: crisp lines and an attractive composition make this edition particularly pleasing on mobile screens or other high resolution displays.

3. Meaningful

Your logo should be an accurate representation of your brand and its personality. From the typeface to the color scheme, take careful consideration when designing a logo that communicates what you offer without being overly specific; think more in terms of creating an overall impression rather than describing exactly what’s for sale!

Let’s look at Amazon’s logo. Amazon’s iconic logo cleverly transports its message of providing everything from A to Z with a subtle smile – an arrow sandwiched between the simple typography, curving uniquely at both ends. It speaks volumes about efficiently supplying products directly from their warehouses to your doorstep and conveying contentment all along!

4. Timeless

If you’d like your business logo to be as timeless and iconic as those of renowned brands, the key is true simplicity. Don’t add unnecessary bells and whistles that could distract from the message – rather keep it consistent over time with occasional small refinements. While no one knows what trends will come in future years, following these simple tips can help ensure success for years down the line!

With only a few subtle modifications over 130 years, Coca Cola’s iconic logo – custom crafted out of their very name and presented in an energetic red hue – has remained almost entirely unchanged since its introduction back in 1887. Despite the ever-evolving product landscape, this emblem stands as testament to the company’s timeless vision for success!

5. Memorable

Creating a logo is an important step in establishing your brand’s voice and identity. To ensure that it resonates with viewers, aim to keep things simple while still making the design unique – so much so that people can identify which company it represents at just one glance. Furthermore, strive for this recognition to come along with an unconscious emotion reflective of what you want your business’ message to be!

Take Nike’s iconic logo, which is one of the most popular logos of our time. The power of Nike’s timeless logo has helped shape how people around the world think about athleticism and empowerment. Often referred to as the “Nike Checkmark,” its simple design captures motion in a visually stunning way, while also carrying an inspiring message with it – “Just Do It” – that can ignite motivation for any endeavor. This iconic symbol continues to be one of most memorable logos today due to its long-lasting impact on culture.

It is important to know that we do web design in the following cities: Airdrie, Vancouver, Toronto, Ottawa, Missisauga, London, Edmonton, Calgary, St. Albert, Canmore, Red Deer, Cochrane, Sherwood Park, Grande Prairie, Lloydminster, Medicine Hat, Okotoks, Beaumont, Fort McMurray, Spruce Grove

In Conclusion

Your logo is the face of your brand, showcasing its personality and creating a lasting impression on customers. Harness this potential by crafting an attractive, seamless design for digital or print media that engages even the most hesitant shoppers – no matter how large or small your ecommerce store may be!

Via: kobzza.com